For decades, planning a ski holiday was synonymous with complicated logistics, rigid packages, and a lack of flexibility. Traditional operators offered fixed travel dates, limited accommodation choices, and one-size-fits-all packages that didn’t cater to the modern traveler’s need for customization. Enter Heidi Ski, a UK-based ski holiday company that has reimagined the way people book and experience their mountain adventures.
Since its launch in 2018, Heidi Ski—also simply called Heidi—has rapidly become one of the fastest-growing ski holiday platforms in the UK and Europe. By combining technology, flexibility, and a customer-first approach, Heidi has simplified ski holiday planning and provided travelers with the freedom to design their trips exactly how they want them. In this article, we’ll explore what Heidi Ski is, who they are, the holidays they offer, reviews from real customers, whether Heidi Ski is good, and why they’re becoming a top choice for skiers across the UK and beyond.
What Is Heidi Ski?
At its core, Heidi Ski is an online ski holiday operator headquartered in Bristol, UK. Founded by brothers Marcus and Alexander Blunt in 2018, the company emerged from a simple yet powerful idea: to make ski holidays more flexible, transparent, and stress-free.
Unlike traditional tour operators, Heidi allows customers to pick and mix every element of their trip, from flights to accommodation, transfers, lift passes, and ski equipment hire. With a slick, tech-driven platform, travelers can book from over 300 ski resorts across Europe and North America in just a few clicks.
Heidi aims to deliver the sense of freedom that skiing itself inspires. As the brand puts it, skiers should feel as free when booking their holidays as they do carving down a snowy slope.
Who Are Heidi Ski?
Heidi was co-founded by Marcus and Alexander Blunt, who saw a gap in the market for modern, customizable ski holidays. Frustrated with outdated processes and inflexible packages, the Blunt brothers combined their love for skiing with business expertise to launch a platform that put control back in the hands of travelers.
Since then, Heidi has grown rapidly. Backed by strong investor support—including a funding round that raised over £5.6 million in 2024—the company scaled its team, expanded its destination portfolio, and developed cutting-edge technology to power its booking system.
Today, Heidi is the third-largest ski holiday operator in the UK, serving more than 34,000 passengers annually. The company has become a household name for ski enthusiasts looking for stress-free holiday planning.
Heidi Ski Holidays: What They Offer
1. Customizable Ski Holidays
The biggest strength of Heidi Ski lies in its flexibility. Travelers can choose any:
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Travel date (not just fixed Saturdays).
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Trip length, from short weekends to two-week adventures.
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Accommodation style, from budget apartments to luxury chalets.
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Add-ons such as ski lessons, lift passes, and equipment hire.
This makes Heidi ideal for groups traveling together but with different needs—some can fly in earlier, others later, and all can book from the same platform.
2. All-Inclusive Packages
For travelers who prefer simplicity, Heidi also offers all-inclusive ski holidays, covering accommodation, meals, drinks, and extras. Popular destinations for all-inclusive deals include:
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Avoriaz (France)
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Flaine (France)
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Tignes (France)
These packages are convenient for families or groups who want everything sorted before arriving at the resort.
3. Last-Minute Holidays
One standout feature is the ability to book last-minute ski holidays, even just days before departure. This flexibility caters to spontaneous adventurers and those chasing fresh snow forecasts.
4. Beginner & Family-Friendly Holidays
Heidi has specific filters for beginners and families, ensuring easy access to ski schools, beginner slopes, childcare services, and family-friendly resorts.
5. Self-Drive Ski Holidays
For those who prefer to avoid flights, Heidi supports self-drive ski holidays. Travelers can book hotels, transfers, and extras while handling the driving themselves—popular among UK travelers heading to the French Alps.
Heidi Ski Holidays Reviews
Positive Reviews
Heidi has built a strong reputation, with a 4.8/5 rating on Trustpilot. Customers consistently praise the company’s:
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Ease of booking: The platform is intuitive, and the process is smooth.
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Customer service: Staff are often described as “patient, knowledgeable, and helpful.”
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Flexibility: The ability to tailor trips has been a game-changer.
One customer noted how Heidi seamlessly handled logistics when they traveled alone with a child, ensuring a stress-free experience. Another highlighted that booking a group ski trip, once a nightmare, became easy thanks to Heidi’s customization options.
Critical Feedback
While most reviews are glowing, some customers have reported issues with overbookings and cancellations. In these cases, Heidi struggled to provide suitable alternatives, causing frustration. However, such negative experiences appear to be in the minority compared to the overwhelmingly positive feedback.
Independent Recognition
Travel magazines and industry reviews highlight Heidi Ski as a disruptor in the ski holiday market, emphasizing its modern approach and strong customer focus.
Is Heidi Ski Good?
The Pros
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Ultimate Flexibility: Few ski operators offer the freedom Heidi does, from travel dates to package components.
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Wide Range of Resorts: With over 300 resorts in Europe and North America, travelers have plenty of options.
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Competitive Pricing: Heidi offers price-match guarantees, ensuring customers don’t overpay.
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Customer Support: 24/7 assistance gives travelers peace of mind.
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Protection: All trips come with ATOL protection, safeguarding customer bookings.
The Cons
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Overbooking Risks: As noted, some travelers have faced issues with availability.
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Relatively New Player: Though growing quickly, Heidi doesn’t yet have the decades of experience of some traditional operators.
Verdict: Overall, Heidi Ski is a strong, trustworthy, and innovative ski operator. With its rapid growth, glowing reviews, and tech-forward approach, it is well-suited for families, groups, beginners, and even seasoned skiers who want flexibility and value.
Heidi Ski in the UK Market
Heidi has cemented itself as a leading name in the UK ski holiday industry. With its headquarters in Bristol, it is uniquely positioned to cater to British skiers seeking both European and transatlantic trips.
The company’s funding success, rising revenue (from £8.8 million in 2022 to £37 million in 2024), and growing customer base highlight its strong trajectory. Today, Heidi stands as one of the top three operators in the UK—an impressive feat for a company launched only a few years ago.
Why Heidi Ski Stands Out
Heidi Ski isn’t just another holiday provider—it’s a modern solution for modern travelers. By harnessing technology, offering unmatched flexibility, and focusing on customer satisfaction, Heidi has positioned itself as the go-to platform for ski holidays.
Whether you’re a family booking your first trip, a group of friends chasing fresh powder, or a solo traveler looking for spontaneity, Heidi makes the experience easy, transparent, and enjoyable.
Conclusion
Ski holidays are supposed to be about freedom, adventure, and joy. Yet for too long, planning them has been unnecessarily complicated. Heidi Ski has broken that mold, giving travelers the flexibility to create holidays that fit their lives rather than the other way around.
With excellent reviews, rapid growth, and a future-focused model, Heidi is changing how ski holidays are booked and experienced. From all-inclusive packages to last-minute deals, from family-friendly breaks to adrenaline-packed adventures, Heidi Ski has something for everyone.
If you’re planning your next trip to the slopes, Heidi Ski may just be the best partner to make it happen.
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